THE MEDIA IS THE MEDIUM

THE MEDIA IS THE MESSAGE

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"The Wizard of Waste" SANDHI SCHIMMEL GOLD’S MULTI-DISCIPLINARY PRACTICE EXPLORES THE INTERSECTION OF: MASS MEDIA [VIA UNSOLICITED SOLICITATIONS], THE PROCESSES OF UPCYCLING & EXAMINES SOCIAL PERCEPTIONS OF BEAUTY.

 

An artist's job is to challenge, provoke and immortalize the age they live in, the age of information overload A society where every visage is highly scrutinized, where deep fakes and filters thrive, and intimate moments are publicly shared and brutally judged. 

Images enter our psyches through mailboxes, electronic devices, billboards, ads & talking heads.

We’re never far from an over-produced reel, a sales pitch, a come on, a buzz word, an overwrought hash tagged image.

 

Sandhi’s work is an attempt to create an entirely original, authentic, totally manipulated “picture;” simultaneously celebrating and critiquing a culture obsessed with image, celebrity and consumerism.

 

GIVING WHAT WOULD BE WASTE A SECOND LIFE.

Upcycling junk mail, packaging and other paraphernalia entails the deconstruction of images and information advertisers and pop culture produces. Hand cutting material into unrecognizable chunks, re-arranging them to create the possibility of a fresh, unique image; a critical examination of cultural conceptions. The technique not only reflects that visual assault, but is created expressly from advertisements!

“I explore the face, the body, the world around me and wonder where true beauty really lies? My images are beautiful, but the source material? It's junk.”

 

Schimmel Gold has exhibited in over 50 group and solo exhibitions in the past 20 years, including Contemporary Art Fairs from Miami to Los Angeles to New York City, as well as numerous solo and group gallery shows in New York, Las Vegas, Los Angeles, Santa Monica, Carmel, Denver, Chicago, Richmond, Santa Fe, and many more. 

Her work has been placed in private collections throughout the U.S., Europe, the Middle East and Asia.

Press accolades include a profiles in national and international text books, newspapers, magazines and has been featured in green [eco-friendly] publications and showcases across the United States.